London taxis will help, said the Ministry of Culture, Sports and Tourism and the Vietnamese Embassy in London at the launch on September 3.

The cabs, carrying images of  Halong Bay world heritage site, Vietnamese girls in white Ao Dai (long dresses) and information about Vietnam’s economic hub, Ho Chi Minh City, will be seen across the streets of the UK’s capital city over a six-month period.

Speaking at the ceremony, the Vietnamese Ambassador in the UK, Tran Quang Hoan, said he expected that this type of advertising will attract people living in London, who come from different corners of the world, and draw many of them to Vietnam.

Advertising in taxis has been used by many other countries such as Singapore, Malaysia, the Philippines and Thailand to promoting their tourist industries.